With access to the internet available virtually anywhere these days, having an online presence has moved from being solely for marketing and advertising purposes to become an essential part of a company’s day to day business.
From securing new business, managing existing customers to company/brand promotion, the opportunities available online are massive. With a recent study showing that 81% of consumers will check a company’s web site before making any major purchases, your web site becomes the online face of your company, it’s what draws people in, shows them your value, and encourages them to contact you. Therefore a professional website with up to date relevant content is an essential requirement for any company with the construction industry.
With over 2 billion people worldwide using at least one social media network, there is a fantastic opportunity online for you to develop your business. Using social media correctly will increase traffic to your web site and also improve your search engine ranking. It is one of the simplest ways to expand your web presence while still being cost effective. Although social media is a low cost tool, the main cost is the time you put into it.
Regular promotions, competitions and industry related blogs are just some of the ways you can take advantage of social media and help you generate new business. Building an online community takes word-of-mouth to the next level because it allows: potential, new, and existing customers to engage directly with your brand as well as each other.
With social media users increasing by the year and a continued shift towards the digital market place within the construction industry, now is the time if you haven’t already to invest on your online strategy and take advantage of the ever increasing opportunities online.